The Company
Gaulin Media owns and operates the online job board Jeff Gaulin's Journalism Job Board (JeffGaulin.com) -- the oldest and most popular source for media jobs in Canada. Every week thousands of media professionals come to the site to search for careers and post their career profile information. Major media companies such as the CBC, CTV and Rogers Media use the site regularly to attract employees.
The Objectives
Gaulin Media wanted to make it easier for visitors to find and post jobs. They wanted to give the site personality and a professional look-and-feel. They also needed an easier way to update and manage the Web site content.
The Solution
Soulfx worked with Gaulin Media to develop a creative brief and new site architecture based on user needs. Job listing and career profile information was stored on a SQL database. A content management system was developed to maintain this information. Finally, a search engine was added to the Web site to make it easier for visitors to find jobs and job seekers.
What Gaulin Media is Saying:
"Soulfx quickly understood my vision and put together a strategy to make it happen. In the process, they got as enthusiastic as me about the project. The guys were great to work with -- professional, talented, personable and business-oriented. They gave me what I wanted to serve my customers better and I look forward to taking the next few leaps in my Web business with Soulfx again."
Jeff Gaulin
Gaulin Media
What Visitors to Jeff Gaulin's Journalism Job Board are Saying:
"Great looking web site....everyone I know loves it."
"Thanks for bringing us this search engine."
"Just thought I would drop you a line because I am blown away by how great your web site looks."
"Thank you for creating this site - it is a staggering work of genius."
"Slick up-grade Jeff."
"I just wanted to congratulate you on your site makeover. I really like seeing the jobs on one page. That's a great idea."