Soulfx: Knowledge + Vision

Soulfx is led by the knowledge and vision of its seasoned leadership team. Together, these leading-edge professionals ensure that you enjoy the results you want - and safely avoid the risk you don't.

Mike Erlindson, Managing Director

Mike brings over 16 years of experience in the IT and Internet Development fields. He has successfully managed hundreds of projects for companies and clients in a variety of fields, including mining, telecommunications, pharmaceutical, advertising, software development and more. Mike has a Masters Degree in Journalism from the University of Western Ontario, and has taught Information Design at the collegiate level.

Jason Southcombe, Vice President, Sales and Marketing

Jason is a collaborative builder with over 16 years of experience in Strategic Planning, Marketing Strategy, Business Strategy, New Business Development and People Management. He has both the ability to develop winning Marketing and Business strategies and the attention to detail and experience to ensure they are implemented successfully. Jason is deeply passionate about the customer experience and the success of the business. Jason's greatest satisfaction comes from the accomplishments of the team and the success of others.

Jameson Cheung, Director of Application Development

Jameson brings over a dozen years of experience working on multi-faceted, cutting edge Application Development projects. His high profile roster of clients and partners include Loblaws, Bell Mobility, Interac, MSN.ca, Airmiles.ca, Labatts.com, AIM Funds and Chapters.ca.

Mauricio Morales, Creative Director

Mauricio brings over 15 years of experience in the Graphic Design, Media and New Media fields. He specializes in crafting innovative, user-centered design solutions for print and Web applications. Mauricio has designed websites for some of the country's most recognizable companies and brands, including Ontario Hydro, Royal Bank, Air Miles, MCI Systemhouse and Scotiabank.

Chris Herbert, Interface Development Team Manager

Chris brings over 17 years of experience in the IT field, including several years as a Service Delivery Manager for IBM US. During that time, he successfully managed multi-million dollar accounts ranging from mainframes, to AS400's and Desktops.  He also developed an automated process that significantly improved problem resolution time, increased LAN Administrator efficiency by 90%, and managed a complex infrastructure site shutdown at the IBM Watson Research Center in Yorktown Heights, New York -- a complex, multi-faceted challenge involving 30+ employees.