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Information Design

Determining content and functional requirements is difficult for many of our clients. That's why Soulfx uses information design best practices in the creation of your Web site.

We take a user-focused approach to the design of our Web sites. Poorly designed sites create frustration with users and frustrated users will be unlikely to want to use your services.

Our goal is to create a highly functional site that acts as a confidence-inspiring front door to your company and your services.

As such, we conduct a few simple user-centered design exercises with you to determine who your target audience is and what their needs are.

Some of the excercises we may use include:

  • assessment
  • competitive analysis
  • use case analysis
  • storyboarding
  • focus group studies
  • information prioritization
  • site mapping
  • prototyping
  • usability testing
  • At the end of the information design process, you'll receive a prioritized content checklist and a site map. These documents help determine the responsibilities for content collection and form the blue prints for site development.