EverythingOlds.ca is a business directory for the Town of Olds, Alberta. The business directory is used to promote regional economic development internationally for Olds and showcase local businesses. The Town of Olds is a technology pioneer and owns and operates the first 1-gigabyte door-to-door broadband service in Canada.
Soulfx created the business directory on the WordPress CMS platform. Users find businesses by using the integrated Google Maps, through search or by drilling down into business categories. In addition, Soulfx customized the Google Translate API by adding flags for 16 different languages.
The directory is also interactive. Customers can leave reviews and can also contact business owners directly.
Soulfx also implemented a WooCommerce ecommerce store. This gives the opportunity for any business in the Town of Olds to sell online.
Finally, the business directory has undergone security hardening and uses a cloud proxy firewall to block security threats.
The improvements over the past couple of years are helping to turn the EverythingOlds.ca business directory into an online hub for the community. The improved site structure and increased ways to engage customers draw repeat traffic and have increased traffic overall. Business listings on the site also rank high in Google search results.
“For the past four years Soulfx has been a reliable source of expert knowledge and support for the Olds Institute. They’ve developed several mobile and web platforms including a business directory and ecommerce store. Soulfx keeps us competitive in today’s ever changing digital world.”
Mitch Thomson, Executive Director, Olds Institute for Community & Regional Development