Gabriel Brothers

ExactTarget API development, Salesforce Marketing Cloud, .Net API development, Amazon WS.

Client Background

Gabriel Brothers sell brand name clothing and accessories at discount prices similar to Winners or Marshalls. They operate 47 Gabe’s stores operating in eight states, and another 59 Rugged Wearhouse stores across nine states. Most of these stores are in the US Northeast.


Soulfx developed responsive templates and integrated the site into the WordPress content management system. Soulfx developed APIs in both .Net/MS SQL and PHP/MySQL to push data from the online registration site to the Gabriel Brothers data center. In addition, more APIs were created to push data for newsletter sign-ups from to ExactTarget used for email marketing.


Users can now browse Gabriel products online and manage their own account information. This has reduced calls to the Gabriel Brothers customer service department helped increase sales in some stores. Integration into the ExactTarget Salesforce Marketing Cloud triggers personal-focused consumer emails and is easily managed. The new site is well positioned for future expansion and enhancements.

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