Merchant of Tennis is a company founded by tennis players and professionals to cater to tennis enthusiasts everywhere. Incorporated in 1992 with a background in pro shop retailing the idea was to bring personal professional tennis service to a larger market.
From 2008 to 2014, Merchant of Tennis became the Official Retailer and Stringer of The Rogers Cup in Toronto. The Rogers Cup is the ATP and WTA premier one-week tennis tournament bringing all top ranked players in the world to compete in Canada.
After working with the client to create the strategic business objectives, Soulfx led the client through a User Experience Design process. The focus was on a simplified, mobile-first approach using best practices for e-commerce design. Every element on the site has the purpose of driving conversions.
Soulfx developed the new store on the Shopify platform and integrated eStore360 to the offline SmartVendor POS. In addition, Soulfx integrated a number of Shopify plugins to manage product filtering, discounted shipping options and price breaks for volume purchases.
The client manages product and orders from one system since the POS system is integrated with the online store. The site is now fully responsive and customers can place orders on any device. Both the customer experience and the store management process have been streamlined and made easier. Customer feedback on the new design has been positive.
We are really excited about it as well. Thanks for your help @SoulfxTech!
— Merchant of Tennis (@MerchantTennis) May 5, 2015