The Growing Design Culture event sponsored by InVisionApp, Shopify and The Working Group

Mike Erlindson

On Thursday, June 25, 2015 we we’re invited to attend the Growing Design Culture event sponsored by InVisionApp, Shopify and The Working Group.

The event had a strong draw because we’d just launched the Merchant of Tennis on Shopify, are about to launch our own Shopify App and had just finished a six month project where we heavily relied on InVisionApp in developing nearly 1000 screens for a financial services application.

Two large worlds we’d been living in for half a year were drawn together in this event.

The panel included the following speakers:

  • Liam Oscar Thurston, Design Lead at TWG
  • Verne Ho, Director of Design at Shopify
  • Billy Kiely, VP of Product at InVision
  • Amanda Cosco, Moderator
Amanda Cosco, Liam Oscar Thurston, Verne Ho, Billy Kiely

Amanda Cosco, Liam Oscar Thurston, Verne Ho, Billy Kiely

Quotes from the Growing Design Culture Event Panel

“Design isn’t a department. It’s not a job. It’s a way of thinking about things and solving problems.”

  • Liam Oscar Thurston

“Design should be stripped of ego. It if doesn’t work for your users it doesn’t work.”

  • Liam Oscar Thurston

“It’s ok to be wrong.”

  • Verne Ho

“Focus on building habits more than process.”

  • Verne Ho

“Most employees for InVisionApp work remotely. We built the tool for ourselves first.”

  • Billy Kiely

“There really is a Clark at InVisionApp.”

  • Billy Kiely – when asked about the persistant “Clark from InvisionApp” chat requests.

Photos from the Growing Design Culture Event

Serene, Nathika, David and Mohammad from Soulfx

Serene, Nathika, David and Mohammad from Soulfx

Serene with the “grow” book from Shopify.  A beginner’s guide to growing your design and development business.

Serene with the “grow” book from Shopify. A beginner’s guide to growing your design and development business.

The famous aloe vera selfie with Serene and Nathika. I think we were trending.

The famous aloe vera selfie with Serene and Nathika. I think we were trending.

Takeaways from the Growing Design Culture event presented by Shopify and InvisionApp.

Takeaways from the Growing Design Culture event presented by Shopify and InvisionApp.

Aloe vera plant from the Growing Design culture event in our office.

Aloe Vera plant from the Growing Design Culture event sits proudly in our office.

About The Author

Mike Erlindson is the President & CEO of Soulfx Technologies. He manages the design and development teams and has worked on hundreds of projects for clients in a wide range of industries. He previously worked at the Southam Infolab, Cyberplex and was Senior Producer of The Toronto Star Online.

He’s been both an Adjunct Professor at the University of Western Ontario and an Associate Professor at Centennial College teaching classes on User Experience Design and Client Service for Technology Consultants.

His entire career intersects content and technology. Always on the cutting edge, his masters degree research paper about online newspapers won the top award of his graduate school class.

Mike can be found at:

About Soulfx

Soulfx specializes in digital strategy, user experience design and cloud software development. Our software applications help clients become more efficient which increases revenue and decreases costs. Client industries include health sciences, pharmaceuticals, financial services, insurance, government and education. Contact Soulfx or call 1-877-827-4555 xt. 228