Why you should link LinkedIn to your corporate website strategy – Part 2 of 5
This is the second part of a five part series about the importance of incorporating social media into your corporate website strategy. In this article we cover LinkedIn. Last year LinkedIn had 300 million members with 100 million in the US.
Linkedin may be a playground for career seekers and recruiters. However, it’s also evolving into a corporate Facebook and business-networking tool. You should have a LinkedIn company page for the following reasons:
- Prospective clients will review you and your team on LinkedIn before working with you.
- As with Google+ you need to control your brand messaging.
- LinkedIn makes it easy to create and share posts within your LinkedIn network.
- Chances are your network contains a large number of influencers and decision makers. You will be surprised who follows your company or comments on your posts.
- Chances are your network contains a large number of people with industry-specific skills and you may want to hire some of them. LinkedIn gives you an opportunity to showcase your company culture and your thought leadership. These are important considerations for job seekers.
- Your LinkedIn page will have a high listing in branded searches for your company because Google sees it as a trusted, high-ranking site.
- LinkedIn reports on statistics for comments and views for your company page and related posts. You can track viewer engagement.
Google sees LinkedIn as a trusted high-ranking site
Here’s how you can find out how to create a LinkedIn company page. You have to also love the structured data displaying in the search results. We’ll save that for a future blog post.
Do you have any insights or questions? Please participate in the discussion below. We’d love to hear from you.
About The Author
Mike Erlindson is the President & CEO of Soulfx Technologies. He manages the design and development teams and has worked on hundreds of projects for clients in a wide range of industries. He previously worked at the Southam Infolab, Cyberplex and was Senior Producer of The Toronto Star Online.
He’s been both an Adjunct Professor at the University of Western Ontario and an Associate Professor at Centennial College teaching classes on User Experience Design and Client Service for Technology Consultants.
His entire career intersects content and technology. Always on the cutting edge, his masters degree research paper about online newspapers won the top award of his graduate school class.
Mike can be found at:
Soulfx specializes in digital strategy, user experience design and cloud software development. Our software applications help clients become more efficient which increases revenue and decreases costs. Client industries include health sciences, pharmaceuticals, financial services, insurance, government and education. Contact Soulfx or call 1-877-827-4555 xt. 228